What is a webinar?

A webinar is a seminar conducted on the Internet (from web + seminar). Webinars are also called web conferences, video conferences, or webcasts. They allow users in different parts of the world to see, hear, and interact with the presenters, ask questions, respond to surveys, etc. Webinars are commonly used in sales, marketing, education sectors, or employee training sessions.

What is a webinar and how does it work?

When organizing a webinar, we want to primarily reach a dispersed group of people and offer them specific content and knowledge. These can be sales leads or actual customers, as well as students, participants of training sessions, or employees of huge companies with branches scattered around the country – or the world.

A webinar is much more than just a regular online meeting. It is a form of interactive marketing communication filled with multimedia, which has become a permanent part of the landscape of every industry operating on the Internet.

The core of an exemplary webinar is a presentation with valuable content for the participants. These are presentation slides during which the organizer discusses a topic, or video materials which the organizer can include in the webinar program.

Webinar and its interactivity

When answering the question, “What is a webinar?”, it is impossible not to pay attention to its functionality. On the one hand, they help to substitute a traditional meeting. On the other hand, they allow realistic and effective knowledge sharing.

  • Desktop Sharing – true magic provided by a high-tech webinar platform. With this feature, participants can see exactly what the organizer wants to present by sharing their entire screen or only a part of it.
  • Whiteboard – sometimes, it’s better to visualize a complicated process or topic. With this feature, the organizer can outline a chart or illustrate the ideas.
  • Surveys – the perfect way to check your webinar participants’ knowledge. The results serve as a source of knowledge and guidance for upcoming webinars.
  • Chat – an ideal tool created for building stronger relationships with your webinar participants and providing answers in real-time.

To create a webinar, log in to your account and click the “Schedule event” button available on the dashboard. Provide the title, choose the date and other important elements in the remaining tabs. In the last tab, click on the switch button and choose whether to set up the event as a meeting (up to 25 attendees, including presenters and host) or a webinar (the capacity of the webinar room depends on the plan you have purchased).