Access Type – a specific way attendees gain entrance into your webinar. There are 4 types of access: Open To All, Password Protected, Token Access, or Paid Access. Token access – you send your attendees an email with a token (a pre-defined code) to join the webinar. Paid Access – You set a price for attendees to enter the webinar.
Access Token – one of the webinar access types — a pre-defined, unique code which enables your attendees to join your webinar. You set it while scheduling the event. Among other types of access (open to all, password protected, paid access), you choose “Token.” As soon as you send the invitations to your webinar, your attendees will get an e-mail with a Token to copy and paste in the webinar room.
Account – a dedicated place within a webinar platform. This is your starting point to become a webinar specialist. There are two types of webinar accounts: free trials and paid accounts. The second option can be scaled from small and medium-sized webinars to big events, all the way up to enterprise accounts with customized features and options.
Account Panel – a web panel designed to administer all of your webinar activities, including upgrading your webinar solution to a professional level, or scheduling and running webinars.
Account Manager Support – top-notch webinar service dedicated to supporting enterprise clients. It involves specialists who empower clients with customized solutions, help to configure and personalize your webinar account, and assist with any technical issues. Account Manager Support is accessible via phone and email.
Ad-hoc Event – a spontaneous, not pre-scheduled webinar event. It’s a good option if you want to kick off a webinar immediately, on impulse.
Add-ons – additional webinar features you can buy to level up your webinar account. Add-ons include bigger recording storage, extra attendees, extra presenters, extra video-streams, parallel sessions, recording archive, bigger file storage, multi-user management, and subaccounts.
Address Book – a web tool in your webinar account panel that helps you keep in touch with your contacts. You can fully organize your contacts: add, import, edit, or remove contacts from your list; organize them into targeted groups, export them to external CRM bases, and finally – invite them to your event, and follow-up after the event.
Advanced Settings – your webinar account framework management. You can adjust your advanced settings in the account panel. Settings include a pre-defined “thank you” page, automatic “thank you” e-mail, conference edit confirmation, recording auto-start, event publishing, default reminders, subaccounts, etc.
Affiliate – a company or an entrepreneur who is teaming up with a webinar platform. An affiliate uses its website to promote and sell webinar products and receives a commission from the webinar platform for each successful transaction.
Affiliate Program – a special agreement between an affiliate marketer and a webinar platform. A program dedicated to establishing rules, commission rate, and payment procedures for referring webinar company’s software on the affiliate’s website.
Affiliate Marketing – a marketing activity designed to generate revenue by partnering up with larger companies and referring on a marketer’s website. It’s a good strategy for establishing passive income from affiliate B2B agreements. It involves promotion and sales of a certain product (or group of products) on affiliate’s website and as a result – receiving a commission for every finalized transaction.
Agency Solution – type of B2B solution designed by a webinar platform for enterprises. It allows business clients to use a webinar platform under their company’s label. This solution not only opens a possibility to the custom branding of a webinar room but also empowers a company to host webinars under its own URL and remain independent as far as the web infrastructure is concerned. Agency solution also includes customized webinar apps for Android and iOS.
Agenda – a webinar timetable visible to your attendees in the event waiting room.
API – Application Program Interface – a code that allows two software products to communicate with each other. In terms of webinars, API is a software resource that allows clients to integrate online meeting functionality with their own programmatic environment. Clients can integrate the webinar company’s API platform with in-house applications, CRM, and CMS systems.
Appearance Settings – set of tools available in the account panel designed to adjust the look of a webinar room, e-mail template, and webinar profile page. With appearance settings, you can change a logo and customize the layouts.
Application/App – a software product dedicated to mobile devices. In terms of webinars, the mobile app delivers online meeting functionalities in a compact way, enabling hosts, presenters, and attendees to use webinars anytime and anywhere. Webinar apps are available on webinar companies’ websites, as well as in application stores.
Archive (Recordings) – an add-on you can buy for your webinar activity. It allows you to store recorded webinars and retrieve them when needed.
Attendee – a person who signs ups and joins your webinar, a member of your webinar audience.
Attendees List – a place in your webinar account panel where the attendees’ directory is stored. It’s an index of all people who signed up for your webinars, with their contact information and basic demographic data.
Attendees Statistics – data on individual participants of your webinars that allows you to analyze where your attendees came from and how they voted in polls and surveys. You can also see which attendees attended via mobile and what devices they used.
Audience – consciously set-up group of people that you want to reach with your webinar content. Carefully considered with respect to age, gender, education, location, business industry, professional and personal goals, etc..
Audio Mode – one of the webinar room tools that allows you to control the event’s flow. With audio mode, you decide who can ask questions or when to start a discussion. You can choose a few options:
1. Listen only mode – where only the presenter can speak during a webinar, and attendees can only listen.
2. Discussion mode – where presenter allows open audio discussion with all the participants (up to 25 attendees)
3. Presenters mode – where presenters can communicate directly with each other, without being heard by participants.
Authentic Marketing – one of the goals for businesses to use webinars. The big idea of the authentic marketing is to show the brand’s personality, with all its strengths and flaws, to gain a competitive advantage.
Automated Webinar – a type of pre-recorded webinar, scheduled to happen at a certain time. Attendees join the event at a date and hour settled in advance by a host. This means the presentation itself isn’t live. However, an automated webinars presenter can communicate with attendees via chat.
Bandwidth – a technical term referring to a maximum data transfer rate of a network or internet connection. It’s an important factor when it comes to multimedia broadcasting, such as webinars. ClickMeeting’s bandwidth requirements look like this:
|Audio||256 kbps||512 kbps|
|Audio + video||512 kbps||1024 kbps|
|Audio + video + screen sharing||1024 kbps||2048 kbps|
|3 camera feeds||2048 kbps||3072 kbps|
|4 camera feeds||3072 kbps||4096 kbps|
|5 camera feeds||4096 kbps||5120 kbps|
|6 camera feeds||5120 kbps||6144 kbps|
|7 camera feeds||6144 kbps||7168 kbps|
Banner – the most popular form of graphic online advertisement. It can serve as a part of an ad campaign for your webinar promotion.
Benefits – alongside the features, benefits are one of two pillars of any successful online product. In the webinar business, benefits can refer to the webinar platform offer, as well as to your webinar content that holds some value to your target audience.
Brand Awareness – one of the most crucial business purposes webinars can serve. Creating attractive and useful webinar content, sharing innovative ideas with attendees and spreading a meaningful message across your industry will bring you closer to brand awareness perfection.
Brand Colors – every serious enterprise holds a certain set of colors as an element of brand recognition. With webinar custom branding tools, you can include them in a webinar profile page, e-mail template, and webinar room.
Brand Consistency – well-established enterprises keep their brand voice coherent. Webinars are a great way to present a business to the audience as a professional, consistent, and recognizable brand. From setting a company logo on a profile page and webinar room, to changing colors in webinar layout, to top-notch presentation and multimedia during a webinar – it all has to make sense.
Billing – payment procedure for using a webinar platform. It includes choosing a form of payment (credit card, PayPal, etc.).
Business Development Team – webinar sales department responsible for designing customized webinar solutions to meet the unique needs of enterprise clients.
Call-To-Action – a form of final encouragement for a user to take action about a product or service. To achieve your webinar business goals, you can display your offer at the perfect time during your event to make instant sales. Create a custom message with a clickable button and redirect your webinar attendees to a dedicated website (landing page).
Calendar Integrations – integrations between a webinar platform and calendar applications like iCal, Google Calendar, or Outlook. This tool enables your attendees to add your event to their default calendars.
Chat – a chat mode is a tool available in your webinar room for handling discussion during an event. It can be a group discussion or a private one-to-one conversation.
Chat Log – a chat transcription from your past events available to read and download from the storage in your webinar account panel.
Chat Translation (aka Simultaneous Chat Translation) – simultaneous chat translation enables instant Google translation of your chat conversations. You can choose from 52 languages. The source language is detected automatically, and both the original and translated chat are displayed in real time.
Co-presenter – a webinar partner for performing a webinar event and interacting with the attendees.
Cold Contacts – a popular term in sales and marketing. A group of people that are unresponsive towards our business offer and marketing campaigns.
Contacts – qualified leads stored in your CRM base, with more relevant data about them. A lead becomes a contact as soon as it’s qualified. A contact needs a little more nurturing to convert into a client.
Content (aka Webinar Content) – your presentation, insights, knowledge, tips & trick, ideas, solutions, product demo, training, e-courses – everything that is at the core of your webinar, and the value you want to share or sell to your attendees.
Content Marketing – a thriving marketing tactic to attract a target audience with relevant, valuable, and consistent content. This effective approach to marketing is now a core of every serious business strategy. It brings more value for customers, and it’s more people-oriented. There are several successful content marketing tools such as video content, social media posts, blog posts, articles, white papers & e-books, podcasts, and last but not least – webinars.
Conversion – a marketing & sales process of transforming a hot lead into a client.
Cookie Life – cookie validity duration – an important case for affiliate marketers. Prospects of affiliates have 120 days (cookie life) to complete a purchase transaction of a webinar account.
CRM – customer relationships management – software solutions for storing and managing all the business leads and contacts. You can integrate a CRM account (HubSpot, SalesForce, Pipedrive, Infusionsoft) with a webinar platform and organize your webinar audience more effectively.
Cross-sell – a sales tactic to attract existing customers to buy a different product.
Custom-branded webinars/Customized Webinars – a feature designed to rebrand your webinar and waiting rooms by adding your logo and changing the colors to keep your brand consistent.
Custom Mobile Apps – custom mobile applications for iPhone, iPad, and Android to manage, run and attend webinars on any device.
Custom Packages for Resale – a creation of custom webinar packages or integrating webinar software with your IT product for resale under your brand name.
Customer – a person who decided to take the final step and purchased your product or service.
Customer Success Team – webinar platform team that helps to set up your account and solve any technical issues. It’s a group of friendly and dedicated webinar experts, available on live chat and via e-mail. It’s support to get you the most out of your webinar account and features.
Customization Services – a webinar platform can be customized for your needs and rebranded to match the look and feel of your company. These services include custom branding, enterprise package size, wholesale buying, webcasting/streaming, and add-ons.
Customized Layout – a set of intuitive rebranding tools for a more efficient and brand-consistent webinar setup.
Customized Invitations/Customized Messages – an effective tool to invite attendees to your event and to impress with brand consistency. With this feature you can adjust the look of the invitation by changing colors, adding your logo, etc.. Professionally customized invitation includes necessary webinar details and agenda, and a registration button.
Custom Branding – a solution to customize your webinar room and waiting room by changing the color, setting a stunning photograph (available for free on unsplash.com) as a background and uploading your logo.
Dashboard – an online management tool designed to appear as a user-friendly interface. Accessible in a webinar account, the dashboard is a place with your list of events, statistics, scheduling and launching ad hoc webinars buttons, and access to webinar recordings and account settings. The dashboard in a webinar room is a clickable menu with a set of tools to run webinars: from turning on the Presentation, through using the White Board, to setting up the webinar Live Streaming.
Data Processing Agreement (DPA) – a special agreement between data processor and data controller. Specifies the rules of personal data processing by the processor on behalf of the controller. This includes among others: determining types of personal data, purposes of the processing, how and for how long the personal data will be processed. General Data Protection Regulation (EU) 2016/679 (GDPR) requires concluding such contracts if the data controller entrusts the processing of personal data to another entity. You conclude DPA with us once you create an account within the webinar platform and you may always download the DPA from your account panel.
Desktop Sharing – a valuable webinar tool designed for a presenter to show something from their desktops to the attendees. With this feature, you can share your full screen, screen area or selected application to show your audience a computer process or demonstrate a new product or an app.
Documents/Document sharing – a great way to enhance your webinar experience and make it more engaging for the audience. Use Office, iWork, and Dropbox integrations to share documents and multimedia files conveying your message and presenting ideas.
Drawing Tools – a set of graphical tools like pencil, eraser, shapes, and colors, that you can use to draw on a special White Board during your webinar. Great feature for teachers to use to explain a complex idea using an image.
Dropbox Integration – this tool lets you seamlessly upload files to your webinar account and share them during events. You can also export webinar recordings directly to your Dropbox.
Dry Run – practicing an online performance as a test, without going live.
E-courses – educational courses taking place online, not in traditional classes. Webinars provide features dedicated to teachers and students for effective online learning.
E-learning – flourishing trend in education industry. Learning conducted on the Internet, including webinars.
Email Marketing – an important and highly converting part of digital marketing. It’s one of the most popular ways to communicate your offer or share information with your audience via email. It holds a great value in a webinar business strategy – it involves sending invitations to webinar events, event reminders, and follow-ups. Email marketing techniques also play a huge role in sharing on-demand webinars.
Email Template – a tool for creating webinar invitations. From your webinar account, you can select an email template and customize the color scheme to keep the brand consistent.
Enterprise Package Size – one of the Customization Services’ elements designed for enterprises. Business clients can choose and set their preferences concerning the number of attendees (from 500 to 5000 attendees).
Enterprise Solutions – customized business webinar solutions built for enterprises, and their special needs and requirements. They include a few scalable packages that can be adjustable on request. This includes rebranding tools, extra add-ons, wholesale buying, custom apps, and reselling options.
Eraser – one of the tools (next to shapes, drawing tools, and text box) to use on a whiteboard in your webinar room.
Expert Consultations – expertise and deep knowledge sharing through webinars. Webinars have all the features to serve as a tool to share or sell high-valued insights, for example from science, business & finance, or technology sectors.
Extra Attendees – an add-on you can buy if you want to organize an event for more attendees than you’re entitled to by your account plan.
Extra Presenters – an add-on you can buy. The number of presenters available in your account depends on the plan size. If you need more seats for presenters, you can purchase them in the Account add-ons section.
Extra Storage Space – an add-on you can buy. If you host many webinars and want to keep your recordings handy, consider increasing your recording storage space.
Extra Video Streams – an add-on you can buy. If you host a meeting for a small group and need more than 4 video streams, you can buy up to 3 extras.
Event – a webinar scheduled to take place at a certain time or created ad-hoc.
Event Room (aka Webinar Room) – a web panel to manage and run webinar events. It’s a webinar board supported by easy-to-use tools to control the presentation and interaction with attendees. It consists of interactive features (document and screen sharing, whiteboard, polls and surveys), text chat mode, audio & video, presentation, polls & surveys, webinar recording, the attendee list, live sharing options, and advanced settings.
Event Room Recording (aka Webinar Recording) – a recorded webinar event that you can re-use as an on-demand webinar. Your webinar recordings are stored in your webinar account panel.
Events History – your past events accessible using an intuitive timeline in your account panel.
Event Scheduling – types of setting up webinar events as far as time of broadcasting is concerned. You can schedule your webinars in your account panel as ad-hoc events, permanent events, and time scheduled events.
Evergreen Webinar – webinars whose topics are always relevant and interesting for many attendees. In evergreen webinars, you share knowledge that is always desired and up-to-date.
Facebook Integration – an easy way to automatically share information about your upcoming events. Now it’s easier to create social buzz and increase your webinar attendance.
Facebook Pixel – it will provide you with more information about your audience’s actions on webinar pages. Use it to track your attendees and target them effectively with Facebook remarketing ads.
Features – a set of useful webinar tools to help you achieve your webinar business goals before, during, and after the event.
Fee (aka Webinar Fee) – a payment for joining a (paid) webinar event.
File Management – intuitive web panel for administering your webinar file library: presentations, webinar recordings, or chat logs.
File Storage – keeps your webinar content handy in the storage area, available in your webinar account panel.
Floating video pod – a webinar feature you can use to unpin your video pod and pin it in your preferred location for a better focus. It’s available both for hosts and attendees.
Follow-up – continuing marketing communication with prospects, leads, and clients by pulling them in with valuable content. You can remain close to your audience with follow-up e-mails or follow-up webinars.
Free webinar – an event without an entry fee for your attendees. Free webinars are ideal for product demos, idea & knowledge sharing, or employee onboarding.
Free trial – initial, free version of a webinar account with limited features and options. The free trial account includes the following specification:
The maximum number of attendees in your webinar: 25 (But if you turn your event into a meeting, the limit is 5 attendees.)
Maximum number of presenters: 2
Maximum number of camera feeds: 4
Webinar recording space: 30 minutes
Storage space: 64 MB
GDPR – is a regulation in EU law on data protection for all individuals within the European Union (EU) and the European Economic Area (EEA). The GDPR aims to give citizens and residents control over their personal data and to simplify the regulatory environment for international business by unifying the regulation within the EU.
ClickMeeting successfully implemented the GDPR rules. Among other things, we have audited the entire organization, changed our internal policies, reviewed and renegotiated agreements with our data processors, and introduced other changes to be fully compliant with GDPR requirements.
Get Response Integration – an integration with a very popular online marketing platform you can use to build and develop your contact list. With this tool, you can automatically export your webinar attendee data directly into your GetResponse account for use in email marketing campaigns.
Getting Started Webinar – a webinar designed and produced as a friendly guide for users who are just starting their webinar journey.
Google Analytics – one of the most popular tools for web traffic analysis. You can use it to collect valuable data on your audiences’ behavior – from your registration form, through the waiting room, to the thank-you page. It will help you in improving your webinar performance. Google Analytics tracking code can be implemented on all your webinar pages.
Google Calendar Integration – useful tool that enables your webinar invitees to easily save information about the event on their default calendars.
Google Tag Manager – this integration gives you an easy and convenient access to a wide range of the predefined tags from the most popular analytics and marketing platforms, including AdWords, RocketFuel, Facebook and AdRoll. Google Tag Manager ID can be implemented on all your webinar pages.
Group (contacts) – a list of your contacts available in your webinar panel. You can categorize them and divide your contacts into groups relative to certain types of webinars.
Guest Speaker – a recognizable, renowned professional that has an authority in your business sector that you can invite to your webinar as a guest speaker. It’s a smart move to boost the quality and popularity of your webinar and your brand as a webinar host.
HD video – High definition video quality – the best possible configuration for the image quality, hardware, and broadband requirements for most webinar attendees. Provides seamless webinars.
High-converting Leads – hot leads with a high conversion rate. You can regard them as leads that are easy to convert into customers.
Homework files – a feature designed for online teachers. Presenters can provide educational assignments to their students-attendees by sharing documents during e-learning webinars.
Host – a webinar professional, a person who hosts, schedules, and runs webinars.
HTML5 – the 5th revision of Hypertext Markup Language – a language for the structure and presentation of web pages and the new generation of web apps. A better solution for uploading and broadcasting video content, and webinars among them. HMTL5 gradually pushes obsolete flash technology out of the market.
HubSpot Integration – HubSpot is one of the most valuable CRM platforms and online marketing vendors. HubSpot Integration will build and develop your contact lists by an automatic export of attendee and meeting data to your HubSpot account. With this solution, you can sort contact lists by meeting name or webinar room name.
Infusionsoft Integration – one of the CRM integrations. It will let you organize all your contacts and build them into well-segregated lists. You can automatically export attendee and webinar data into your Infusionsoft account.
Interactive Features – tools you can use during your webinars to engage your audience even more than with a traditional presentation. Interactive features include the whiteboard with a set of drawing tools, the audio mode, chat mode, Q&A session, screen sharing, and polls & surveys.
Integrations – a system of integrating external web applications with a webinar platform. It is based on the use of the set of a webinar platform’s API to integrate online meetings with other applications, like Moodle, Facebook, Twitter, HubSpot, etc.
Invitations – customized e-mails sent to invite leads to your webinar. Invitations can be sent either to webinar participants or other presenters. A valuable webinar platform should enable you to copy and paste your contacts, add entire webinar groups from your panel, or attendees from your past sessions.
iWork Integration – with this integration you can upload, and share presentations made on Apple iWork. Apple iWork will simplify the way you create documents, spreadsheets, and presentations that you can then upload to your webinar room and share during your events.
Landing Page – a standalone web page dedicated for the needs of your online campaign. In terms of webinar activity, it can serve as a registration page for your webinar participants.
Lead – a buzzword in online sales and marketing world. It refers to a person or an organization, from the list of your contacts, that you want to convert to a future client. A lead is described as a sales contact interested in your product or service. For a Webinar, a lead is your target audience.
Lead Generation – a crucial part of business strategy. Online process of gathering leads – identifying and collecting contacts that have the potential to become future clients.
Lead Nurturing – an essential concept in webinar strategy. It is a long-term, patient, and precise process of building business relationships with your leads and converting them into clients. Webinars serve as a powerful tool for lead nurturing. Running events with idea & knowledge sharing, enhancing expertise in the industry, explaining difficult tasks and pain points of your leads, and product demonstration – that’s all lead nurturing.
Lead Base – your lead directory. A lead listing with contact (and possibly – business and demographic) details, available on a CRM platform and in a webinar account panel.
LinkedIn Integration – it’s a useful tool to inform your LinkedIn connections about your online events. You can use it to Strengthen your business relationships and increase brand awareness.
Live Streaming / Live Stream – a webinar feature that enables you to stream your events live on Facebook and YouTube. It allows you to expand the reach of your webinar content through streaming on social media platforms.
Live Webinar – a webinar conducted in real time as opposed to pre-recorded, on-demand webinars. The live webinar is an option to hold an event live and to interact with attendees during the presentation. A valuable option for a product demonstration, employee onboarding, or online training.
LMS – Learning Management System – a software application designed for online courses and training management.
Lobby – a waiting room to keep your attendees in, before starting the event. You can customize it as well as the webinar room and include a webinar agenda there.
Moodle Integration – with this tool you can connect online classes with webinars and run them directly from Moodle platform. Get the access to all the necessary tools from your LMS and combine it with webinars — everything in one place.
Multi-checkbox – a technical option to mark more than one correct answer in post-webinar survey/poll.
Multiuser – with this feature you can allow multiple co-workers to log into the webinar platform. By using it, you will avoid confusion over credentials and save money on the cost of multiple accounts.
On-demand Webinar – It’s a form of a pre-recorded webinar that will enable your attendees to join the event whenever and wherever they want. After recording your webinar, you can send it to your participants, and they will have unlimited access to your event.
Onboarding – a process of introducing new employees to a company. In big organizations with units scattered around the world, employee onboarding must take place online. Webinars are the one & only rational choice to handle this.
Online Course – a growing trend in education. Courses conducted on a web platform in the form of a webinar. Online courses eliminate location barriers between an academy or a freelance teacher and students.
Online Meeting – an internet session to connect people in the form of a conference. This popular way of business communication is also available on webinar platforms. Team meetings, presentations, and brainstorming sessions of up to 25 attendees.
Online Training – training handled on a web platform, also in the form of a webinar.
Paid Access/Paid Webinars – webinar feature that allows you to monetize your webinars. By integrating your webinar platform with PayPal, you can charge your attendees for joining selected events. Paid access is the simplest and most direct way to make money on webinar content.
Parallel Sessions – an option of hosting several events simultaneously.
Performance Rating – part of post-webinar statistics showing how attendees rated your webinar and what their comments were.
Pipedrive Integration – the integration that enables you to automatically export attendee and webinar data into your Pipedrive account. With this tool, you can collect and analyze data on your webinar attendees’ and manage your sales funnel effectively.
Podcast/Podcasting – it is an audio file posted on a website that people can download and listen to. Businesses use them to establish themselves as experts in their field or to share information about their product or service.
Polls – a questionnaire sent to webinar attendees after the event, on any topic to get valuable data from your audience. Webinar platforms allow you to assign points to answers to turn your polls into classroom-like tests.
Pop-up – a web window appearing to users to emphasize certain actions the user needs to take within a webinar platform.
Post-sale Webinar – a follow-up webinar for fresh clients. To profit from a new business relationship and to gather useful first impression about your product or service, you can use a webinar shortly after signing the agreement or conducting the transaction.
Preselling Webinar – a webinar for lead nurturing and turning cold contacts into hot leads. It can be a product demo webinar or other types of content sharing before the deal closing.
Presentation – a knowledgeable document created in PowerPoint or other software application to display slides with insights and data about a certain topic. An impressive and sensible presentation is the core of a successful webinar.
Presenter – a webinar host, or a person invited by the host, who runs the presentation and communicates with attendees during a webinar.
Presenters Only – a private audio mode that allows two presenters to communicate with each other within a webinar room, without being heard by webinar participants.
Private Chat – a chat mode within a webinar room that enables a direct dialogue between two presenters, and between a presenter and an attendee.
Product Demo Webinar – a webinar intended as a sales tool for sharing a new product or feature to the target audience. Using a webinar to present a product, especially a complicated one, is more efficient than traditional product ads. With product demo webinars you can show how the product works and gather useful feedback from your leads immediately.
Product Launch – a business campaign for introducing a new product to the market. It’s a great occasion to organize a product demo webinar.
Profile Page – your personalized page hosted on a webinar platform’s pages. You can create a customized profile page with your logo and brand colors. You can also include information about upcoming events or files for download.
Prospect – a person or an organization which resembles the ideal customer profile for your brand, however, is not your lead yet. Prospects haven’t expressed an interest in your product or service, and webinars are a tool to reach them.
Pulling – a sales & marketing technique for attracting a lead to the brand, creating long-term brand loyalty, and building solid business relationships. Webinars open various possibilities here: from idea spreading, to showing tips & tricks to solving the audience’s problems.
Pushing – a sales & marketing technique opposite to pulling. It’s a strategy for short-term actions and pushing a product or a service to a potential client. Product Demo Webinars are a perfect example.
Q&A – Questions & Answers – a final part of a webinar designed for a productive dialogue between a host/presenter and attendees. Webinar participants ask the presenter about specific aspects of a presented topic during a webinar, and the presenter provides them with the answer according to his/her knowledge and experience.
Q&A mode – a special window accessible in a webinar room, dedicated to a Q&A session. Participants type their questions there, and a presenter answers them.
Recording Space – an add-on you can buy as an account upgrade. It provides extra storage space for your recorded webinars.
Registration Page – a page in your webinar panel where your attendees can register for the event. It’s a place you can enable a registration form and learn more about your audience. You can Customize your registration page with custom fields: text area, single-choice dropdown, multi-checkbox; and rebrand it by adding your logo and brand colors. With registration page, you can automatically redirect registrants to your custom web page, and approve, deny or cancel registration to make sure only authorized people attend your event.
Remarketing – marketing method for introducing a product or a service to target clients again after they have visited a company website or a product landing page. Or, the other way around – if they watched your webinar, you can reach them with remarketing to direct them to your profile page. In terms of webinar business, it’s the use of remarketing tools to redirect a webinar offer from your profile page to your potential webinar participants.
Remarketing Tools – Remarketing Tools – Google Tag Manager, Google Analytics, and Facebook Pixel that you can integrate with your webinar account, track users that visit your webinar pages (registration page, profile page, etc.) and reintroduce your webinar offer to them along on their web journey.
Reminder – a follow-up e-mail that reminds your attendees about an upcoming webinar event.
Reseller Solution – the branding-free license for enterprises. It’s a commercial, customized solution that included custom branding, independent web infrastructure (under your own URL), custom mobile apps, and custom packages for resale.
Resources – a term of online teachers using webinars. It’s a way to follow up with your students after the lecture. Redirect them to your thank-you page with hand-outs, additional resources, and homework files. Share the lecture recording as a refresher or send it to those who missed it.
Reusable Recording Hours – the volume of recording storage space in your webinar account panel, that you can empty to fill it again with newly recorded webinars. To do this, you need to download some recordings to your computer.
Room (aka Webinar Room) – a web panel to manage and run webinar events. It’s a webinar board supported by easy-to-use tools to control the presentation and interaction with attendees. It consists of interactive features (document and screen sharing, whiteboard, polls and surveys), text chat mode, audio & video, presentation, polls & surveys, webinar recording, the attendee list, live sharing options, and advanced settings.
SalesForce Integration – this integration will let you schedule a webinar event for which the interested prospects can register and learn more about your offer. With this integration you can, for example, invite Salesforce Leads and Contacts to your webinar events.
Screen Sharing – this feature allows remote participants to view your computer desktop. You can share your full screen, screen area or selected application to show your audience a computer process or a product demo.
Shapes Tool – one of the tools (next to textbox, drawing tools, and eraser) to create educational content on a whiteboard in your webinar room.
Simultaneous Chat Translation – this feature enables instant Google translation of your chat conversations. You can choose from 52 languages. The source language is detected automatically, and both the original and translated chat are displayed in real time.
Slack Integration – Slack is one of the most popular business communication platforms in the world. This integration allows you to run and manage your online events directly from Slack.
Social Media Ads – advertisements in your social media campaign to promote your webinar event.
Social Media Sharing – expanding webinar reach by sharing your webinar invitations with contacts on Facebook, Twitter, and LinkedIn.
Storage Space – a paid add-on you can purchase to increase the storage capacity in your webinar account panel. If you use big files in your webinar presentation, it’s a good idea to level up your file storage space.
Streaming (aka Live Streaming) – broadcasting webinar events live on Facebook and YouTube. It allows expanding the reach of your webinar content through streaming on social media platforms.
Subaccounts – a paid add-on you can purchase if your organization is growing, and you’d like your colleagues, external consultants, or trainers to host and run their own webinars.
Surveys – next to polls, conducting surveys after the event will help you in collecting opinions and valuable feedback from webinar attendees.
Text Box / Text Area – one of the tools (next to shapes, drawing tools, and eraser) to create educational content on a whiteboard in your webinar room.
Thank-you Page – a customized web page you can redirect your attendees after the webinar. A professional custom web page can increase the chances that they will take a desirable action.
Time Scheduled Event – a webinar intentionally planned to take place at a certain time. It’s an opposite solution to an ad-hoc event, which happens spontaneously.
Timeline (aka Webinar Timeline) – all your past and upcoming webinars on a user-friendly timeline, with easy access to statistics and data. With webinar timeline you can: access all your historical and scheduled events, display statistics and generate reports, create new events from scratch or duplicate past events.
Token – It’s one of the webinar access types. It’s a pre-defined, unique code which enables your attendees to join your webinar. You set it during the scheduling of the event. Among other types of access (open to all, password protected, paid access) you choose “Token.” As soon as you send the invitations to your webinar, your attendees will get an e-mail with a Token to copy and paste in the webinar room.
Toll-free Number – a free phone number; a caller is not charged for making a call. In terms of a webinar, it’s one of the methods for joining a webinar event, suitable for those attendees who want to dial-in to your events.
Twitter Integration – by integrating your webinar platform with Twitter you can boost your event attendance. With this integration, you can make your webinars more visible by sharing the information about them with your followers. It will let you engage your network in the process and deliver more registrants.
Up-selling – a sales strategy to persuade clients to buy an advanced and related product or service to the one they just purchased. Webinars can play a huge role here – after closing the sales deal you can organize a follow-up, complimentary webinar to push more transactions.
Upgraded Account – professional, paid webinar account with several extra features and options.
URL – a uniform resource locator is the address of a resource on the Internet. Webinar-wise, your webinar profile page, and your webinar event have their unique URL addresses. It is also necessary to copy the server URL from Facebook and YouTube if you want to stream your events live on those platforms.
Video Conference – an online scheduled event for discussing various subjects with clients or other team members. Webinars are designed to meet this business need and can be used as a tool for organizing virtual conferences.
Video Invitation – the video has a higher conversion rate than other forms of marketing. Including a video in a webinar invitation sent to your leads, can also attract them to join your event.
Virtual Class – a webinar room as an online class for teacher and students.
Virtual Training – professional training organized online, via webinar room.
Waiting Room – a special subpage of your webinar panel where your attendees wait before you start an event. Waiting room is a window where you can place the introduction to your event, the agenda, and files your attendees can download.
Webcam – a small, digital camera connected to the computer. A must-have tool for professional video broadcasting, webinars included.
Webcast/Webcasting – a video broadcast (like TV broadcast) that takes place on the Internet. It may be live or pre-recorded. Even in live webcasting, there is no room for interaction between you and your audience. It’s one-way communication.
Webinar – an online audio-video broadcast that is on the rise when it comes to online marketing, digital sales, e-learning and more. A webinar is a kind of a meeting, with people connecting online at the same time from various locations. Thanks to the tools available in webinar platforms such as clickmeeting.com, attendees and presenters can interact with each other. The chat and the Q&A mode let you listen to your audience and answer their questions in real time. You can also share your screen, write and draw on a virtual whiteboard, run polls and use other handy tools.
Depending on the plan you select, you can host an engaging webinar for up to several thousand participants.
Webinars are a must in lead generation, sales, marketing, and corporate communication.
Webinar Course – an online course conducted in the form of a webinar. Webinar platforms have all the credentials to be used by teachers as a tool in e-learning.
Webinar Crowdfunding – an effective way of convincing the target audience about the organization’s/foundation’s objectives, illustrating a program for raising funds to achieve their goals and core concepts.
Webinar Recording – a recorded webinar event that you can re-use as an on-demand webinar. Your webinar recordings are stored in your webinar account panel.
Webinar Room – a web panel used to manage and run webinar events. It’s a webinar board supported by easy-to-use tools to control the presentation and interaction with attendees. It consists of interactive features (document and screen sharing, whiteboard, polls and surveys), text chat mode, audio & video, presentation, polls & surveys, webinar recording, the attendee list, live sharing options, and advanced settings.
Webinar Statistics – detailed info about a particular webinar leading to deriving useful predictions and trends. Statistics include the webinar summary (how long was the event, how many people attended etc.), attendee statistics, survey summaries, and performance rating.
Webinar Storage – presentation files, webinar recordings and chat logs organized and available at any time in your webinar account panel.
Webinar Timeline – all your past and upcoming webinars on a user-friendly timeline, with easy access to statistics and data. With webinar timeline you can: access all your historical and scheduled events, display statistics and generate reports, create new events from scratch or duplicate past events.
Whiteboard Tool – webinar feature which enables you to present effectively and collaborate creatively with your webinar attendees. With this feature, you can use text boxes, shapes, drawing tools, and an eraser to illustrate your ideas and enrich your webinar content.
Wholesale Buying – an enterprise-oriented customized webinar solution. It includes multiple accounts and add-ons, configuration, in a single transaction.
WordPress Plugin Integration – an integration between a webinar platform and WordPress. It allows you to install a webinar plug-in in your WordPress panel and to embed the webinar room directly in your website and increase your webinar attendance with the blog or website visitors.
YouTube Integration – an integration between a webinar platform and YouTube. This functionality enables you to: present a video content during your webinar directly from YouTube, as well as export your recorded webinar directly to your YouTube channel.